“Through this partnership with Walmart, we’re going to get our great coffee into the hands of the hard working folks who make our country go,” Hauser says in a release. “This has always been my mission: to serve and uplift those who serve their country and communities in any way I can.”

A portion of Free Rein’s sales go to the nonprofit Special Operations Warrior Foundation, which empowers families of fallen and severely wounded Special Operations warriors. Hauser is a longtime patron and board member.

“With its launch into Walmart, Free Rein is committing to a ‘Buy a Bag, Give a Cup’ promise, meaning we’ll give a cup to someone who serves their country or community for every bag of Free Rein Coffee bought at Walmart this year,” the release says.

Since Free Rein’s launch in October 2023, the release says, several notable names have joined the company as ambassadors and investors, including movie star Mark Wahlberg and Hauser’s Yellowstone co-star Forrie J. Smith, “who share a long-time passion for and commitment to supporting veterans.”

Free Rein coffee is served at HTeaO shops and is the official coffee of Billy Bob’s Texas.

Hauser also has a bourbon called Lazy K Bar Whiskey, which started selling in retailers around Texas in July.

Hauser has portrayed heartthrob Rip Wheeler (aka Beth Dutton’s hubby) on Yellowstone since 2018.

No stranger to Fort Worth, Hauser’s son attends TCU.

Yellowstonereturns for the final episodes of the series finale at 8 pm Sunday, November 10. Paramount Network’s hit show, co-created by Fort Worth’s Taylor Sheridan, has been on hiatus since January 2023.