This deal is reportedly geared much more towards pulling in newer fans than pleasing established viewers. The goal here is to get those who aren’t familiar with CBS shows to check out older seasons ahead of the newer seasons’ arrival on the network later this year. The fall TV slate is gearing up to begin soon, and now that CBS has made some of its biggest hits available to watch for free (with ads) for new viewers, numbers could soar higher this fall than ever before.
President and chief marketing officer for CBS, Mike Benson, shared a statement on the news, saying that this new deal gives “fans a front-row seat to binge — or sample from — a full past season of six standout CBS Original series, on Pluto TV, just before their big returns during CBS Premiere Week.” He continued, “It’s a win all around — CBS builds excitement, Pluto TV keeps fans engaged, and viewers get to relive cliffhangers or discover new favorites.” Sounds like this new deal between CBS and Pluto TV will be a step forward for everyone.
