Jamie Borthwick, known to millions as Jay Brown in EastEnders, has long been a fan favorite in the BBC soap world. Since joining the cast in 2006, he’s portrayed some of the show’s most emotionally charged storylines—losing loved ones, battling addiction, and growing up before the nation’s eyes. But today, Borthwick isn’t making headlines for his acting. Instead, he’s facing serious backlash after being caught on camera using a deeply offensive term targeting disabled individuals during his appearance on Strictly Come Dancing.

The video, which recently went viral, was recorded during filming for Strictly’s Blackpool special last year at the iconic Tower Ballroom. Jamie, then paired with professional dancer Michelle Sakers, was seen celebrating making it to the next round. But the celebration quickly turned sour when he used a slur—one widely recognized as derogatory and disrespectful toward disabled people—while referencing locals in Blackpool.

The fallout was swift and fierce. Disability advocacy groups, including Scope, condemned the language as unacceptable and hurtful. Blackpool authorities also expressed their dismay, demanding accountability from both Jamie and the BBC. For many, the incident felt like a betrayal from someone who has long enjoyed the platform and support of British audiences.

Faced with growing criticism, Jamie issued a public apology:

“I want to apologize sincerely and wholeheartedly for the words I used in the video, showing my reaction to making it through Blackpool week on Strictly. I am deeply sorry for any offense and upset my words and actions have caused. It is no excuse, but I did not fully understand the derogatory term I used and its meaning. That is on me completely.”

He added that he was “deeply embarrassed” and offered a personal apology to the people of Blackpool, acknowledging the pain his comments caused. Though his remorse appeared genuine, the damage had already been done.

The BBC quickly addressed the matter with a formal statement:

“This language is entirely unacceptable and in no way reflects the values or standards we hold and expect at the BBC. We have robust processes in place for such incidents.”

As a result, Jamie Borthwick has reportedly been suspended from EastEnders pending further internal investigation—a move that sent shockwaves through the soap’s fan base.

For those who’ve followed EastEnders for years, the suspension is heartbreaking. Jamie’s portrayal of Jay Brown has spanned nearly two decades, with the character recently enduring emotional turmoil following the tragic death of his wife, Lola. His sensitive performance in those episodes earned praise from fans and critics alike. That legacy now risks being overshadowed by one regrettable moment.

What makes this incident even more controversial is its timing. Strictly Come Dancing has been dogged by drama in recent seasons. The same year Jamie competed, the show faced turmoil involving other contestants like Win Evans, Katu Jones, Amanda Abbington, and Giovanni Pernice. Behind-the-scenes conflict seemed rampant, and now, just months ahead of the 2025 Strictly season premiere, the BBC is once again scrambling to control the narrative.

This raises bigger questions about the culture surrounding these high-profile shows. How prepared are celebrities when it comes to understanding the weight of their words? Should there be more comprehensive training about inclusive language and social awareness before they step into the spotlight?

Jamie’s situation serves as a harsh reminder that ignorance is not an excuse—especially in today’s hyperconnected world. His quick apology may have softened the blow slightly, but public forgiveness is not guaranteed. Many viewers feel that the BBC made the right call in suspending him, while others argue that genuine remorse deserves a path to redemption.

Will he return to EastEnders? The answer remains uncertain. The BBC hasn’t confirmed whether the suspension is temporary or if his character will be written out for good. What’s clear, however, is that Jamie’s future now depends not only on his past reputation as an actor but also on the actions he takes moving forward. Public apologies are just the beginning—real change will be judged over time.