The shocking decision to cut Hope For The Future from Forrester Creations
was ultimately Ridge’s call, leaving both Steffy and Hope
blindsided. Many had assumed that Steffy was behind the decision,
given her role in the company and past conflicts with Hope, but it turns out Steffy was just as surprised as anyone when Ridge made the final announcement. While Steffy might have had her own concerns about the
brand, this choice came from Ridge himself, and for good reason.
One of the biggest questions surrounding Hope’s line has been her lack of involvement lately. When was the last time Hope actually held a meeting with her design team? When did she oversee the development of a new collection or introduce fresh ideas? It seems that instead of pushing creative boundaries or working to revive the brand, Hope’s focus has been elsewhere. The only thing she ever seems interested in discussing when it comes to Hope For The Future is how to save it. But saving what, exactly?
Hope’s inaction raises the critical point that her brand hasn’t had a real direction in a long time. There’s no buzz, no momentum, and no vision pushing it forward. Instead of using her time wisely to strengthen the line and bring it back to life, Hope’s priorities have been misplaced. Rather than focusing on the success of her work, she’s been fixated on her personal life, particularly in pursuing her boss’s husband, Liam, who has made it clear time and time again that he’s not interested. And to make matters worse, Hope has been walking around Forrester Creations acting as though the Logan name is all the company needs to succeed.
